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Search Engine Optimization means process of improving the rankings in search engines like google, yahoo, bing ...SEO is done on the basis of keywords for eg: if your website is about website development then your keywords like “website design”, “web development”. So, that when someone type this keyword in search engine your website comes in first page. For getting more traffic, business leads SEO is the more important factor.
SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (e.g. link-building).
On page and off page optimization are two most touted words in the field of search engine optimization. on page and off page activities help your websites get found by the search engines whenever somebody searches with particular keywords or key phrases relevant to your site. Both the activities are driven towards achieving the same goal but the ways are different.
On - page Optimization:
1. Keyword
2. Title
3. Meta Data
4. Heading Tags
5. Interlinking Tags
Off - Page Optimization:
1. Classified Posting
2. Blog Posting
3. Article Submission
4. Social Networking
5.Social Bookmarking
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