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Google has said the Hummingbird algorithm represents the biggest change in 12 years.
Hummingbird is part of Google’s need to become less dependent on keywords.
Google’s Penguin and Panda were additions to the existing algorithm, but Hummingbird is a complete replacement of the algorithm. Penguin and Panda have been incorporated into the Hummingbird algorithm.
Hummingbird looks at over 200 signals when determining search rank for a site — and PageRank appears to be one of them.
Links can and will continue to impact PageRank, meaning that credible backlinks are a major component of Hummingbird.
Google Plus will impact the search experience, but not in the same way for all people and all searches
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