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I believe the parameters of Black Hat Seo have increased post Panda Penguin Updates . Now after these new Google updates are more strict and impose heavy Penalty on websites.
Within on Page Activities take special care about the content which should be unique , informative and Original . Other things like hidden text , keyword stuffing ,are covered within Panda Updates
Regarding Off page avoid link farming, Door way pages , Link Exchange , Submission to Resources Pages , avoid links within bad directories or classified websites. All this off page are covered within Penguin algorithm .
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