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SEO - Search Engine Optimization
There are two methods
1. On page Optimization - which keywords are best targeted for your website, site indexing, crawling and many topics.
2. Off Page Optimization - Link building submission for getting top keyword ranking
There are two techniques.
1. Black hat techniques - It is techniques that getting top keyword ranking using keyword stuffing, hidden content, link, spamming and more.
2. White Hat techniques - You followed Google Webmaster guidelines.
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