Digital marketing is a sub branch of traditional marketing and uses modern digital channels for the placement of products e.g. downloadable music, and primarily for communicating with stakeholders e.g. customers and investors about brand, products and business progress.
Online Marketing
- Website Optimisation
- Search Engine Marketing (SEM)
- Video Search Engine Optimisation (VSEO)
- Social Media Optimisation (SMO)
- Blogs & Forums
- Online Display Advertising
- Email Marketing
- QR codes
Mobile Marketing
- Messaging (SMS & MMS)
- Mobile Internet
- Mobile Apps
- App advertising
Radio Marketing
- Radio Advertising
- Podcasts
- Interviews
- Sponsorship
TV Marketing
- TV Advertising
- Sponsorship
- Product Placement
- Interviews
eMedia Marketing
- Video, audio and content delivered via electronic devices
- Digital billboards
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