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I think you are intended to ask on page seo and off page seo if i am right then on page seo is you when you do your on page your website to correct HTML coding and follow Google and webmaster guidelines for better user experience the major one include your page load time ,page content,keyword density and meta tag and better site navigation and off page include when you create inbound links to your site to improve page rank as well as targeted keywords ranking following Google algorithms.
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