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nbound links are probably one of the most important parts of successful search engine optimization. Inbound links are the number one factor in Google's determination of your Page Rank, which has a huge influence on your position in their search engine results. Since Google accounts for roughly 80% of the searches performed on the internet, inbound links are very important if you're looking to reach the majority of internet users.
Inbound links are defined as links found elsewhere on the internet that direct users to your site only. Inbound links differ from reciprocal links, which occur when someone links to your site and your site links back to them in turn. While these do factor into Google's Page Rank assessment and other search engine algorithms, they do not carry the same weight that one way, inbound links do. In addition to increasing your Page Rank and appealing to search engines, inbound links also work to increase traffic to your site.
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