You know you want to do some email marketing. Or, perhaps more accurately, you feel like you're supposed to do some email marketing. Where to start? An "email marketing plan" sounds complicated, intimidating, and time-consuming. Besides, you're too busy running your business to deal with such a thing, right? This guide's for you.
You're smart to explore email marketing for your business. For some perspective, email marketing has three times as many user accounts as Twitter and Facebook combined. Combined with social media, that impact is even greater. Done smartly, email marketing drives conversions, increases ROI, and gives you a way to speak to your customers interests specifically.
An email-marketing plan isn't as hard to put together as you might think. In this guide, we'll walk you through the most important steps, highlight real-life case studies along the way, and give you everything you need to know to get started.
Step One: Define Your Readers
Step Two: Determine Your Content
Step Three: Determine Your Sending Frequency and Goals
Step Four: Make a Schedule Resources
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