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Old 12-01-2014, 12:11 PM   #13
jobtardisport
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Join Date: Sep 2013
Posts: 887
Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. In the phrase "CNN is a good source of news, but I actually prefer the BBC's take on events," two unique pieces of anchor text exist for two different links: "CNN" is the anchor text pointing to http://www.cnn.com/, while “the BBC's take on events” points to http://news.bbc.co.uk.
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