Getting a first page Google ranking doesn’t matter if it is for the wrong keyword and doesn’t drive traffic. And getting traffic doesn’t matter if it is targeting the wrong audience. Even getting the right traffic from the right audience doesn’t matter if you can’t convert them.
Instead, think about how you can best serve your audience by creating a unique and valuable offering and establishing a core branding and engagement campaign that is as embedded into your business as a menu is to a restaurant.
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