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“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.
common terms:
+ Paid search ads
+ Paid search advertising
+ PPC (pay-per-click) *
+ CPC (cost-per-click) *
+ CPM (cost-per-thousand impressions) *
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