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Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to thae extra channels and marketing mechanism available on the internet.
Here are the benefits of online marketing:
1. Growth in potential
2. Reduced expenses
3. Elegant communications
4. Better control
5. Improved customer service
6. Competitive advantage
Online marketing is also known as Internet marketing, Web marketing, digital marketing and search engine marketing (SEM).
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