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Hi,
The Facebook and Twitter websites are being indexed continually by Google, etc so when you use those platforms (as well as Pinterest, G+, etc) to share content and stories about your products and why you are special ... those posts are indexed.
You will often find that, depending on the search wording, FB and Twitter results for your website can appear higher in the search results ... imagine if you had no posts on those networks? Then you would not be in those search results at all.
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Terry Doyle
Co-Founder of
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Twitter: @starfishratings
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