A simple definition of link building in 2015 is that it is the art of getting other websites to link to your website to improve your rankings in Google. There are many ways to build links in 2015. Some techniques are legitimate or ‘white hat’ and many – perhaps most – are now classed as ‘black hat’, e.g. techniques that violate Google’s Webmaster Guidelines are called ‘black hat’ or ‘web spam’.
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