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Most people throw this phrase around to describe any piece of writing (and sometimes other content) which appears on multiple web pages, but there's far more to it than that. In the eyes of Google and other search engines, duplicates are actually pieces of content which appear on more than one page within the same website. In some cases, this might even mean that several pages on a given site have nearly identical words, pictures, videos, and source code.
If you're like most marketers, you might be wondering why anyone would bother doing this with their website. The answer is Search Engine Rankings. Some people believe they can boost their sites' rankings for certain terms by indexing multiple copies of relevant pages. This may have actually worked at some point in the early days of SEO, but Google is constantly changing its algorithms to weed out the junk €" especially duplicate content. In fact, the recent Panda updates may even penalize entire websites that contain duplicate pages.
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