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On Page Optimization is an approach in SEO by which you can control your pages and on site structures of website. You will have to code here and optimize each terms very wisely like Title of Page, Description, Images, Videos, Content, Etc
On other hand Off Site Optimization means to generate links back to website. There are various SEO Off site activities which you need to follow for link buildings work. It will help your website Page Rank, Domain Authority, Page Authority, Alexa, Users flow on website, etc.
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