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When you send an offer to a large number of people, you will see that their responses will be much weaker than if you would have sent the same offer, but to a targeted market.
When you start a direct mailing campaign, you must pay close attention to every detail that the direct mail printing has. You must be sure that the visual elements will capture the eye of the potential customer. You can have the best offer on the market for the products that you sell, but if you dont have a powerful advertising campaign, then your work will have fewer positive results than it should.
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