When a page URL no longer exists or is renamed, any links directing to the original URL will return a 404 Not Found error. There are common instances that may result in a significant number of 404 errors. These include:
Website redesigns
Product pages that have been altered, removed, or discontinued a which results in changing or deleting
Spelling errors within links a whether internal or external
Shifting a website or page from http to https (or vice-versa)
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