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Search engines like Google would try to figure out the relevance of a keyword to a site and looks at the number of quality backlinks that point back to that site. That is why it is important that no one should be content by having backlinks. What really matters is the quality of backlinks which makes the website relevant to search engines. When there is a backlink pointing to your site and the content on that site is relevant to your own site then it becomes a quality link. The key here is relevance. As the relevance of the content increases; the quality of the backlink increases too.
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