In my opinion, to succeed in this area, the steps are-
1. Create a plan & strategy
2.Write good contents about your business using any company images, or videos.
3.Blogging is very important
4.Create your business profile on top social networking sites like Facebook, Linkedin, G+, Twitter & Pinterest. Add more & more friends & groups in these sites. Discuss your business there, share content & other related issues.
It will take time, but it will help your business in building the reputation in an online environment.
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