Anchor text is not only useful for helping web surfers to click on a link and go to the appropriate website or page, but it is also helpful for boosting a website's search engine ranking. Anchor text, sometimes referred to as clickable text, is an important part of a hyperlink-coding that connects an image or words to another webpage or part of a page.
Syntax how to link a word:
<a href="Put the URL">visit my page</a>
Ex:
<a href="yahoo.com">visit my site</a>