[webdevindia]

Schema markup is code that you put on your website to help the search engines return more informative results for users.Schema tells the search engines what your data means, not just what it says.The content on your website gets indexed and returned in search results. Obviously. But with schema markup, some of that content gets indexed and returned in a different way.

markup tells the search engine what that content means. For example, let’s say the word “Harsh Agrawal” . The search engine sees this, and produces a SERP entry with “Harsh Agrawal.” However, if I put the right schema markup around the name “Harsh Agrawal,” I’ve just told that search engine that “Harsh Agrawal” is the Blog Scientist, not just a couple random words.The search engine then provides results that display better information for the user who was searching for “Harsh Agrawal.”

place schema markup directly in the position on the page where you want the content to appear if it's content specific - wrapping it around that content