Domain popularity is measured in part by the number of inbound links from quality sites that a domain has. Inbound links to a domain are a signal that that website has useful information that is worth sharing. This is why a white hat SEO link building campaign is so important. Tactics such as blogging and blog commenting, press release distribution, directory and profile submission, article marketing, and social media help to build inbound links to a domain and generate traffic over time.
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