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AS we all know Google has come up with Penguin update, which penalizes the websites having poor quality of backlinks. If your focus is to build quantity of backlink than your website may get affected by the Penguin update. So it's important to make sure to focus on building quality of backlink, and not just on quantity of backlinks.
Earlier it was very easy to rank a website by building quantity of backlinks irrespective of quality.
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