A strategy is nothing if not implemented in the correct way. The implementation part is really hard, and the marketer needs to realize that. Understanding social media platforms, getting familiar with the tools, tracking consumer behaviors are all important. But the defining characteristic of a comprehensive strategy is it ties all these together.
Here are some points why most social media strategies fail:-
- Misunderstanding of social media
- Lack of engaging content
- Evaluating a strategy
- Lack of consistency