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If you’ve been doing some research on how Search Engine Optimization (SEO) can help improve your website’s performance, you’ve no doubt come across the word SERP. You’re probably wondering,
what exactly is it and what role does it play in SEO?
SERP stands for Search Engine Results Page, which is the link to the Web page that populates when you type a keyword into a search engine and it returns a list of results.
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