In my opinion!
Actually, PPC can be considered in two ways.
1. You have to pay per each click on your own ads. Google Adwords is one example.
2. You get paid on each click happens on your site. Google Adsense is an example.
Usually, PPC refers to the first meaning above. Moreover, many people use PPC to drive traffic to their affiliate sites, and they'll get a commission when some products are sold.
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