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Both online and offline marketing aims to promote a business or organization. Offline marketing encompasses a number of different avenues, from traditional print advertising to radio and television adverts and networking. It can be a lot easier for a person with a traditional mindset to see the facts and figures related to offline advertising as opposed to online and can also be an effective tool to keep your brand in the limelight. As much as results from marketing has its roots traditionally in the offline type in recent years the focus has started to shift towards online marketing and making the most of a world where more and more people from all demographics and locations are using the internet.
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