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Facebook can be (and is) used for business. You can use it to promote your products and services, to acquire new clients, or to get traffic to your site. Facebook gives you the opportunity to write a lot about you and your endeavors, as well as to include pictures, so use all these opportunities to build interest in you and your products. No matter how interesting the stuff in your Facebook profile is, if you don't publish new content regularly, the traffic to your Facebook profile (and respectively the Facebook traffic to your site) will slow down.
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