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-Increase the chances of your Pins appearing in search results by installing the Pin It button. The more times Pinners add things from your website, the more credibility it has, which means it has a better chance of appearing in search results. Make sure to pre-fill suggested descriptions with useful text on your website, too. Pinners frequently keep the suggested descriptions.

-Write compelling, targeted descriptions but careful with hashtags. Optimizing your Pin descriptions can have a dramatic effect on Pinterest search impressions. Try to anticipate what Pinners might be looking for and include these terms in your Pin descriptions. Make sure the description also includes any other important details about the Pin. Surfacing your Pins in search results is only half the battle: your description has to encourage Pinners to engage with your Pin and eventually visit your site. Keep in mind that Pins with generic, keyword-stuffed descriptions are off-putting to people and may be demoted in search. The same is true for hashtags—having too many of them in your descriptions may negatively impact your ranking.

-Increase engagement. Grow a following of engaged Pinners that interact with your Pins and see them on their home feeds. You can add the Follow button to your site and promote your profile and boards with widgets and email campaigns.