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Whenever you launch a new website based on a new domain, Google Sandbox is believed to happen and is also known as Sandbox effect. However there is no official confirmation yet from Google. It is a time period until which your keyword rankings would be made low which normally extends for a couple of months. This is to ensure the website is not a spam and also to ensure the website is not solely meant for SERP rankings and for generating profit. It is a technique to remove websites introduced through Black Hat SEO practices which involves automatic creation of backlinks in large volumes towards the sites which they want to rank.
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