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Small local businesses are in vivid need of more exposure online that will put them in front of more users who are in fact potential customers.
There are a few differences between the SEO campaigns of a business with no specifications on location and a local business, fighting for higher local rankings. Among others, citations are a vital part of Local SEO. Simply an online business card for your local business, they package together data about your Name, Address or Phone number (NAP) which is used by search engines like Google in establishing whether your business is real, relevant and credible enough to be shown to users.
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