If you think that Google penalties only happen when Google changes its algorithm, you’re wrong. Not all penalties are a result of potential spammy practices. Sometimes, they might be due to negligence.
Here are few ways to protect your site from penalties:-
- Monitor your link profile
- Fight Negative SEO
- Offer rich, useful, and unique content
- Don’t target specific anchor texts
- Don’t make users scroll too much for content
- Watch your site for hacking
- Remove user-generated SPAM