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Search engine optimization is the weapon through which the website visibility is increased on the search engine. It helps in getting traffic towards the website. SEO is are of two types:-
1. On page optimization
2. Off page optimization
(i) White hat SEO- Follow all the guideline of the search engines.
(ii) Black hat SEO- Doesn't Follow guideline of the search engines
(iii) Gray hat SEO- Combination of both White and Black hat SEO.
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