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Rich snippet is a structured data makeup of your website for the online content. The eligible content is appeared in two categories one is for Rich Results and another one is knowledge graph cards.
In the Rich results structured data for things like recipes, movies & videos are appear in rich card, as single elements or list of items.
The Knowledge Graph cards are appearing for authoritative data about organizations and events.
Whenever you search for any videos, recipes or articles then you can see text with images is appear which enhance the appearance of your website in search.
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