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The practice of exchanging links with other websites. You place another site's link on your site, usually on a links page, and in return, the other site places a link on their site back to you. .
Want more people to visit your website? A link-building campaign could be just the thing to help you draw in visitors. Link exchange requests require minimal effort from you, but they can absolutely explode your traffic numbers overnight. How? If your site's a featured link on a major site in your industry--one that receives a ton of attention--your site immediately benefits from all the exposure their site receives.
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