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There's many ways to handle negative comments on social media feeds. For very vulgar or offensive ones it may be best to delete and block the user to prevent further obscenities. For comments expressing dislike I recommend ignoring them. Let your followers argue with the people that are being rude. You will often times see big companies respond back to these negative comments with a humorous retort. Regardless what you choose, don't let these negative comments get you down. Keep at it!