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PR stand for PageRank, PageRank is what Google uses to determine the importance of a web page. It's one of many factors used to determine which pages appear in search results.
SERP stand for Search Engine Result Page, it is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements.
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