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Twitter hashtags are created by putting a “#” in front of a word or phrase, without spaces. The idea behind hashtags is to get people using the same one when talking about a specific topic. The original purpose of the hashtag was to create categories for tweets, and this remains one of the most useful elements of including one in your relevant tweets. If you include a hashtag in your tweet, people who search for that hashtag will see what you tweeted. This puts your thoughts into context – it lets your followers and those browsing search results know that you want your tweet to be associated with a specific topic. Not only can hashtags help you target a topic, but they can also help you target your audience, as well. If you join in a popular conversation on Twitter using a hashtag, you increase the likelihood that you’ll get retweeted. Finally, hashtags can lead you to a higher follower count.
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