Social media has become the pillar of the online experience. With over 1.55 billion monthly active users, hundreds of millions of people are interacting and engaging on Facebook. For Facebook advertisers, this represents a huge pool of potential customers. Read our report to understand current Facebook trends based on the Marin Global Online Advertising Index.
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“Going viral” is now a common expression we all know. When content spreads quickly and gets a lot of views, it is a piece that has a noticeable impact the social media world. It is certainly not an isolated event, which leads me to ask: How do social posts go viral?
The good news is that since many pieces of social media content have gone viral, we can point to some of the factors that allow it to take place.
By creating viral content comes with numerous benefits, starting with improved visibility, referrals, ultimately more traffic, and hopefully (if you’re setting up your website right), more conversions.
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