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As we all know content is the king and Google always gives priority to the good and fresh contents. so content marketing should be on the top of the seo trend. and also use social media in very meaningful way as they are very good source for the traffic generation.
And if you wants to go for the link building I would suggest following tactics:
1) Guest blogging
2) micro sites (web2.0)
3) S.B.M on quality sites
4) blog commenting
5) forum posting
and if you are offering some service than I would also like to recommend you the local listings. they are really very beneficial for both traffic and link building purpose.
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