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Basically there are various things that is being employed for organically ranking a website which can be classified in 3 distinct categories :-
1. Website content: It must be quality and unique content as well as most be well optimized and well structured.
2. Website structure: This include TAGS, clear navigation, ensuring usability, validation of HTML errors and miscellaneous.
3. Back-links: You can create a link for any where but prior to this it is obvious to ensure for relevant site and healthy link.
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