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Domain authority is a measure of the power of a domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size.
The search engines want to provide users with website results that can be trusted. New websites are popping up every day and many don’t last for various reasons. Domain age is an indicator of trust because it proves to the search engines that the website has longevity. If the website owner has maintained registration of a website consistently and has generated an increase in traffic to that domain over time, the search engines conclude that it must serve a purpose and be a trusted source.
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