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HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of your users' data between the user's computer and the site. For example, when a user enters data into a form on your site in order to subscribe to updates or purchase a product, HTTPS protects that user's personal information between the user and the site. Users expect a secure online experience when providing data via a website. We encourage you to adopt HTTPS in order to protect your users' connection to your website.
Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:
Encryption—encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can "listen" to their conversations, track their activities across multiple pages, or steal their information.
Data integrity—data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
Authentication—proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.
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