[AndrewNguyen]

Page caching is another method which can help you to improve the load time of your web pages and thus optimize your site for the search engines. Page load time can significantly impact your user experience and your site’s ability into convert visitors into buyers or into leads. In fact, experiments at Google have revealed that just a half second’s difference in load times can cause up to a 20% reduction in web traffic. For this reason, the search engine companies are considering page load time to be an increasingly important factor for determining your site’s rank in the search results. This means you’ll need to take measure in reducing the size of your image files and your pages as a part of your SEO strategy.