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Most people visiting your website will expect to be guided directly to what they are looking for. So it makes sense to link your visitors directly to the relevant inner page they are looking for rather than always directing them to your home page. This is made possible through inner-page link building, which is also known as deep link building. If you do not build links to the inner pages of your website, you have less chance of search engines finding, indexing and returning your website’s inner pages in search results.
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