Both are great platforms to promote your business services or products. You can use both.
How to use twitter:
You can share the best title within 70 to 75 characters with shorten links and trending hash tags. Image play important role in gaining more impression in Twitter.
How to use Facebook:
You can pay for boosting your post that can reach more and more people.
You may share more than 70 to 80 words as a title again trending hash tags will play important role here.
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