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In this post, I’m going to give you 15 possible reasons why your website isn’t ranking :
1. Keyword Selection
2. On-Site SEO
3. Duplicate Content
4. Keyword Dilution
5. User Experience
6. Content
7. Social Media
8. Brand Signals
9. Link Quality
10. Link Velocity
11. Anchor Text
12. Site Age
13. NAP-W Inconsistency
14. Reviews
15. SERP Click Through Rate
There are hundreds or potentially thousands of ranking factors Google uses to determine the organic results. Some have a small impact while others have a larger impact. The 15 factors I just explained are some of the largest issues I’ve encountered while working on hundreds of different websites in a variety of different industries. These are the common trends, so if you cover these factors, your site will typically be in pretty good shape. Or, you now know what is holding your website back.
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