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Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules.. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming.
White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine.Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human reader
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