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White Hat SEO: White Hat SEO utilizes techniques and methods to improve the search engine ranking of a website that doesn’t run afoul of search engine (mainly Google) Guidelines. It will give you a slow but lasting growth in ranking.
Black Hat SEO: Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines. It may give you a quick but short lasting growth in search engine ranking.
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